Big Data Analytics in Tourism
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Course Overview
This course provides students with a comprehensive understanding of the theoretical and practical applications of big data analytics in tourism. The course covers the collection, analysis, and interpretation of large datasets to uncover industry-relevant patterns and insights. Students will gain proficiency in data analytics tools and techniques to support decision-making and strategic planning in tourism management, preparing them for careers in tourism analytics.
What You Will Learn
Understand the principles of big data and its applications in tourism and hospitality for operational and strategic decision-making. Obtain a general overview of how to analyze large datasets using big data tools, uncover trends, and extract insights that drive innovation in tourism services. Learn to integrate big data analytics into tourism marketing strategies, customer segmentation, and personalized services. Use data-driven insights to improve customer experience and enhance the efficiency of hospitality operations.