Introduction to AI and Data Analytics in Tourism and Hospitality
Available now
Course Overview
This course provides a foundational understanding of AI and data analytics within the tourism and hospitality sectors. Students will explore the historical development of AI, learn to differentiate between machine learning algorithms, and get basic familiarity with algorithms such as linear regression, classification, and clustering to industry datasets. The course also provides a general overview of data visualization tools like Tableau, Power BI, and focuses on enhancing customer experiences and operational efficiency through AI applications.
What You Will Learn
Develop a foundational understanding of artificial intelligence and its key concepts, including machine learning and data analytics, as applied to the tourism and hospitality industry. Explore real-world applications of AI in tourism, such as customer experience optimization and operational efficiency. Identify key AI-driven trends shaping the tourism and hospitality sector. Gain familiarity with common AI tools and technologies used to analyze data and make informed decisions.